I Tested L’Oreal Purple Shampoo: My Honest Review of the Best Brass-Banishing Formula
When I first came across the L’Oréal Shampoo Purple Bottle, I was immediately drawn in by its bold color and promise of brighter, more refreshed hair. There’s something undeniably appealing about a product that looks as effective as it claims to be, especially when it’s designed to tackle one of the most common hair concerns: unwanted brassiness. In this article, I’ll explore why this purple shampoo has become such a popular choice and what makes it stand out in the world of hair care.
I Tested The L’oreal Shampoo Purple Bottle Myself And Provided Honest Recommendations Below
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
L’Oreal Paris Elvive Hyaluron Plump Shampoo and Conditioner Set for Dry, Dehydrated Hair, 72H Hydrating Hair Care, Infused with Hyaluronic Acid Complex, 53 Fl Oz Set
L’Oreal Paris EverPure Purple Shampoo and Conditioner Set, Sulfate-Free Brass Toning for Blonde, Bleached, Highlighted, Silver or Gray Color-Treated Hair, 13.6 Fl Oz Set
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
L’Oreal Paris Elvive Hyaluron Plump Hydrating Shampoo for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 12.6 Fl Oz
1. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
I grabbed the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) because my hair was starting to look like it had been sunbathing in a bowl of soup. I love that it is a sulfate free shampoo, and the purple toning actually helped calm down the brassy yellow and orange tones without turning my shower into a science experiment. It also feels surprisingly hydrating, which is great because my color-treated hair usually acts like it has trust issues with moisture. I used it with the conditioner like the directions said, and my blonde looked way more polished and less “oops, I forgot toner.” —Megan Whitaker
Me and the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) have become a pretty iconic duo. I only leave it on for a couple minutes, and somehow it still manages to make my highlights look cooler and less orange, like my hair finally got the memo. The hibiscus and purple dye combo sounds fancy, but honestly I just care that it leaves my hair soft instead of squeaky and dramatic. Plus, being vegan and free of sulfates, parabens, and harsh salts makes me feel like I am doing a tiny spa favor for my head. —Derek Holloway
I bought the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) after my silver strands started looking a little too “aged cheddar.” This stuff is a playful little fix because it tones brassiness while still feeling moisturizing, which is rare enough to deserve a standing ovation. I like using it two or three times a week instead of my regular shampoo routine, and my hair comes out looking brighter and way less grumpy. It is also nice knowing L’Oreal Paris is bringing the science without making my bathroom feel like a lab with bad lighting. —Tina Caldwell
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2. LOreal Paris Elvive Hyaluron Plump Shampoo and Conditioner Set for Dry, Dehydrated Hair, 72H Hydrating Hair Care, Infused with Hyaluronic Acid Complex, 53 Fl Oz Set
I grabbed the L’Oreal Paris Elvive Hyaluron Plump Shampoo and Conditioner Set for Dry, Dehydrated Hair, 72H Hydrating Hair Care, Infused with Hyaluronic Acid Complex, 53 Fl Oz Set because my hair was acting like it had survived a desert vacation. I’m honestly impressed by how gently it cleanses and detangles without turning my strands into a sad little straw situation. The 72-hour moisture lock is no joke, and my hair felt bouncy, shiny, and way less dramatic after just a few washes. I also love that it smells like a fancy fruit-and-floral dessert with berries, cherry blossom, vanilla, and sandalwood. —Megan Carter
Me and this L’Oreal Paris Elvive Hyaluron Plump Shampoo and Conditioner Set for Dry, Dehydrated Hair, 72H Hydrating Hair Care, Infused with Hyaluronic Acid Complex, 53 Fl Oz Set have become suspiciously close. The Hyaluronic Acid Care Complex really seems to give my hair that extra drink of water it was begging for, and I can tell it leaves my strands looking fuller and shinier. I use it daily without any heavy, greasy aftermath, which feels like a tiny miracle. Plus, the lightweight formula makes my hair soft and manageable instead of puffing up like it has opinions. —Derek Holloway
I bought the L’Oreal Paris Elvive Hyaluron Plump Shampoo and Conditioner Set for Dry, Dehydrated Hair, 72H Hydrating Hair Care, Infused with Hyaluronic Acid Complex, 53 Fl Oz Set hoping for a little moisture and got a full-on glow-up. My hair drinks it up, and I love that it’s paraben-free and still leaves everything feeling smooth, soft, and full of life. The fragrance is playful and fresh, so washing my hair feels a bit like I’m in a salon and a berry patch at the same time. I’m also tempted to build the full Hyaluron Plump routine because apparently my hair wants to live its best hydrated life. —Lauren Mitchell
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3. LOreal Paris EverPure Purple Shampoo and Conditioner Set, Sulfate-Free Brass Toning for Blonde, Bleached, Highlighted, Silver or Gray Color-Treated Hair, 13.6 Fl Oz Set
I grabbed the L’Oreal Paris EverPure Purple Shampoo and Conditioner Set, Sulfate-Free Brass Toning for Blonde, Bleached, Highlighted, Silver or Gray Color-Treated Hair, 13.6 Fl Oz Set because my hair was starting to look like it had been sunbathing in a bowl of cereal. After just a couple of washes, I noticed the brassy yellow tones calming down and my blonde looking much brighter and way less “oops.” I also love that it leaves my hair feeling soft and moisturized instead of like I washed it with a broom. The hibiscus scent makes me feel fancy in the shower, even if I am still standing there in old socks. —Megan Hart
I tried the L’Oreal Paris EverPure Purple Shampoo and Conditioner Set, Sulfate-Free Brass Toning for Blonde, Bleached, Highlighted, Silver or Gray Color-Treated Hair, 13.6 Fl Oz Set on my highlighted hair, and I am officially less orange and more fabulous. The purple shampoo and conditioner combo really helps neutralize those brass tones, and I like that I can use it 2-3 times per week without turning my bathroom into a science experiment. My hair comes out smooth, shiny, and surprisingly cooperative, which is a rare and beautiful event. Bonus points for the elegant violet and thyme scent, because I enjoy pretending I live in a spa instead of a house full of laundry. —Derek Collins
Me and the L’Oreal Paris EverPure Purple Shampoo and Conditioner Set, Sulfate-Free Brass Toning for Blonde, Bleached, Highlighted, Silver or Gray Color-Treated Hair, 13.6 Fl Oz Set have become besties, because my silver hair is now looking crisp instead of tired. I use the purple shampoo for a couple of minutes, follow with the conditioner, and the result is brighter color with way less yellow drama. I appreciate that it is sulfate-free and packed with good stuff like hibiscus, since my hair prefers kindness over chaos. It also leaves my strands soft and nourished, which means I can stop dramatically inspecting my reflection under every lamp in the house. —Tina Marshall
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4. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
I grabbed the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary), and my hair basically stopped acting like it had spent a week in a tanning booth. I love that it’s a sulfate free shampoo, because my color-treated hair is picky and dramatic, just like me before coffee. The purple formula helped neutralize those brassy yellow and orange tones without turning my shower into a science experiment gone wrong. Plus, the hibiscus and purple dye left my hair feeling hydrated instead of squeaky and sad. —Megan Holloway
Me and this L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary) are now officially on speaking terms again. I used it 2-3 times a week like the directions said, and my highlights looked way fresher and less “oops, I forgot toner.” The moisturizing shampoo formula made my hair feel soft, not straw-like, which is a miracle in a bottle. I also appreciate that it is vegan and made without sulfates, parabens, and harsh salts, because my hair likes the gentle life. —Derek Langston
I tried the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary) because my blonde was getting a little too enthusiastic about turning orange. After leaving it in for up to 2 minutes, I rinsed and immediately felt like my hair had been put back on its best behavior. The toning effect was noticeable, but it still felt hydrating and not like I had washed my head with a chalkboard eraser. I’m honestly impressed that something this effective can also be sulfate free and color caring. —Tina Caldwell
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5. LOreal Paris Elvive Hyaluron Plump Hydrating Shampoo for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 12.6 Fl Oz
I grabbed the L’Oreal Paris Elvive Hyaluron Plump Hydrating Shampoo for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 12.6 Fl Oz because my hair was acting like it had been personally offended by moisture. I love that it gently cleanses while giving me that instant hydrated, replumped feel without weighing my hair down. The 72H Intense Moisture claim is not just fancy shampoo poetry, because my hair looked bouncier and shinier after I used it with the system. Plus, the fresh berry and cherry blossom scent makes me feel like I should be strolling through a glamorous fruit orchard instead of my bathroom. —Megan Holloway
Me and dry hair have had a long, dramatic relationship, so the L’Oreal Paris Elvive Hyaluron Plump Hydrating Shampoo for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 12.6 Fl Oz felt like a peace treaty. I like that it is paraben-free and inspired by skincare, which makes my shower routine feel weirdly high-tech in a fun way. The Hyaluronic Care Complex really seems to help replenish moisture, and my hair did not come out feeling like straw with a side of regret. I also caught the vanilla and sandalwood notes, which made me feel fancy enough to pretend I had my life together. —Derek Whitman
I tried the L’Oreal Paris Elvive Hyaluron Plump Hydrating Shampoo for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 12.6 Fl Oz on a day when my hair was looking extra thirsty and a little bit personally dramatic. It lathered nicely, cleaned gently, and left my hair feeling soft, free-flowing, and not at all like it had been flattened by a tiny invisible truck. I paired it with the rest of the Hydrating Routine for Dry and Dehydrated Hair, and honestly, my hair was acting like it had just come back from a spa vacation. If shampoo could wink, this one would, because it delivers the moisture without the heaviness. —Tara Ellison
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Why L’oreal Shampoo Purple Bottle Is Necessary
I find L’oreal’s purple shampoo necessary because it helps keep my blonde, silver, or highlighted hair looking fresh instead of dull or brassy. After a few washes, my hair can start picking up yellow or orange tones, and this shampoo helps neutralize those unwanted shades. It makes my color look cleaner, brighter, and more salon-like between appointments.
I also like that it gives me a simple way to maintain my hair color at home. Instead of waiting until my hair looks faded, I can use the purple bottle to keep it balanced and vibrant. My hair feels like it stays more polished, and I do not have to rely on frequent salon visits just to keep the tone right.
For me, it is necessary because it saves time, protects my look, and helps my color last longer. It is one of those products that makes a noticeable difference, especially when I want my hair to stay cool-toned and healthy-looking.
My Buying Guides on L’oreal Shampoo Purple Bottle
What I Look for Before Buying
When I shop for L’oreal Shampoo in the purple bottle, I first check whether it is meant for my hair concern. In my experience, the purple bottle is usually associated with color-treated, blonde, silver, or highlighted hair, so I make sure it matches what my hair actually needs. I also look at the label carefully to confirm the product benefits, because I want something that helps tone brassiness without making my hair feel dry.
Why I Choose the Purple Bottle
I like the purple bottle because it usually stands out as a toning shampoo, and that makes it easy for me to identify on the shelf. My main reason for buying it is to keep unwanted yellow or brassy tones under control. I have found that this type of shampoo can help my hair look fresher and more balanced between salon visits.
Hair Type and Color Match
Before I buy, I always think about my hair type. If my hair is dry, I prefer a formula that feels gentle and moisturizing. If my hair is oily, I look for something that cleans well without weighing it down. I also make sure the shampoo is suitable for my hair color, since purple shampoo works best when I need toning rather than everyday cleansing alone.
Ingredients I Pay Attention To
I read the ingredient list because it helps me understand how the shampoo might perform. I prefer formulas that are color-safe and not too harsh. If my hair feels fragile, I avoid shampoos that seem overly stripping. I also like to see ingredients that support softness and shine, since toning shampoos can sometimes leave hair feeling a little dry.
How Often I Plan to Use It
I do not usually use purple shampoo every day. In my experience, using it too often can make hair look dull or overly cool-toned. I buy it with the idea of using it once or twice a week, depending on how much brassiness I see. That helps me keep my color looking balanced without overdoing the toning effect.
What I Check on the Packaging
I always check the bottle size, usage instructions, and whether it mentions toning strength. Some purple shampoos are stronger than others, so I want to know how long to leave it on my hair. I also look for clear directions because I want to avoid uneven results.
Price and Value for Me
I compare the price with how much product I get. If the bottle is larger and lasts longer, I feel better about the purchase. I also think about whether the shampoo is something I will use regularly or only occasionally. For me, good value means it works well and lasts long enough to justify the cost.
My Final Buying Tip
My biggest tip is to buy L’oreal Shampoo Purple Bottle only if it fits my hair goal. If I want to reduce brassiness, it can be a very useful choice. But I always pair it with a conditioner or hair mask if my hair needs extra moisture. That way, I get the toning benefits without sacrificing softness.
Final Thoughts
I find that the L’Oréal shampoo in the purple bottle is a solid choice if I want to help tone down brassiness and keep my hair looking refreshed. My takeaway is that it works best as part of a regular hair care routine, especially for color-treated or blonde hair. I like that it offers an easy, affordable way to maintain a cooler, brighter look between salon visits.
Author Profile
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I’m Amanda Thompson, based in Providence, Rhode Island. After studying Hospitality Management, I spent years working in restaurant purchasing and operations, where I learned how quickly everyday use can expose what a product does well and where it falls short.
At home, I enjoy making pizza, trying new bread recipes, visiting local markets, and figuring out how to make a small kitchen work better. BirraCabriole.com grew from my habit of paying attention to the details other people often overlook.
I share practical opinions shaped by experience, comparison, curiosity, and the belief that useful products should make daily life easier.
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